4 ways Blaze Pizza optimized their online menu

The Menu Mix is a regular podcast that takes a look at looking at leading restaurant groups to reveal the techniques and considerations behind the way they design their menus and run their businesses. Subscribe on YouTube to follow.

In this episode George Wetz (CEO) and Matt Holy (Director of Strategic Projects) discuss the way restaurants use their online menus effectively,  to increase sales and guide guests to order the menu items that are most beneficial for your business.

Blaze Pizza does an exceptional job at optimizing their online menu for revenue and optimized their menu to be able to offer guests a high level of customization at a great price. In this episode we explore the psychological tips and operational considerations that Blaze Pizza have implemented in their digital menu.

Episode highlights

Price tiering

Exclusive menu items & deals

Pizza customization

Pizza portion size psychology (and math)

Automating cross-selling opportunities

Thanks for watching.