Blaze Pizza CMO Dishes on Menu Innovation, Guest Loyalty & Pineapples on Pizza

The Menu Mix is a regular podcast that takes a look at looking at leading restaurant groups to reveal the techniques and considerations behind the way they design their menus and run their businesses. Subscribe on YouTube to follow.

In this episode George Wetz (CEO) and Matt Holy (Director of Strategic Projects) talk to Christian Kuhn, CMO of Blaze Pizza about the company's menu innovations and strategies for navigating a changing economic landscape. Christian highlights Blaze Pizza's commitment to using fresh dough daily and its exploration of new menu items like sandwiches. He also emphasizes the importance of value-driven offerings and close collaboration with franchisees in driving the brand's success.

Episode highlights

Blaze Pizza's approach to menu innovation

Christian discusses how Blaze Pizza tests new menu items, and gives listeners a sneak peak into the new menu items that Blaze Pizza will be launching over the next 12 months.

The importance of franchisee collaboration

Christian stresses the significance of Blaze Pizza's franchisee-led approach. He points out that the franchisees are on the front lines, interacting with customers daily, and their insights are invaluable for driving innovation and enhancing the customer experience.

Moving their corporate office

Christian discusses the key reasons why Blaze Pizza moved their headquarters from California to Atlanta, and why he is so excited about what the Atlanta market has to offer.

Guest loyalty

Advice to future leaders

The Pineapple on pizza debate

When prompted for his opinion on pineapple as a pizza topping, Christian let's listeners know what he really thinks about the controversial pizza topping.

Thanks for watching.