YO! rolls out Yumpingo’s 1-Minute Smart Surveys

3 min read
Nov 7, 2019 2:53:00 PM

YO Sushi yumpingo

YO!, the iconic Japanese restaurant group is homing in on the customer experience by partnering with restaurant intelligence service Yumpingo to deliver unrivalled in-depth insight into customer sentiment for data-driven restaurant management.

YO! decided to roll out Yumpingo’s One-Minute Smart Survey platform across all 70 UK restaurants following a competitive tender process and a successful pilot in 6 locations, which captured 25,000 dish reviews and 26,000 service reviews in one first month using Yumpingo, without any need for an incentive.

Yumpingo's customer experience management platform engages guests in a digital conversation when presenting the guest with the bill, as part of the new steps of service. Customers can rate their experience on a YO! -branded device, from dish taste and value to beverage or speed of service.

This ‘Big Data’ is distilled down into meaningful insights which will provide management (at the site and central level) with the visibility to make informed decisions about how best to optimise the customer experience, at dish, service, site, menu or concept level.

As well as deploying Yumpingo to assess customer satisfaction in real-time in restaurants, YO! is also introducing Yumpingo on all hot and cold dishes sold in their Tesco kiosks, via a Yumpingo QR Code on the packaging leading to a one-minute preview.

Emma Deabill, Operations Director at YO! Says:

“Our goal is to deliver outstanding and amazing fresh sushi and Japanese food. The Yumpingo platform will play a critical role in helping us to accurately gauge what’s working well for our guests and what’s not.

This way we will be able to optimise each customer experience with confidence and know what makes them happy from what they are eating to the service they receive so we can keep them coming back for more.

We have already started to use the data to adapt menus and specific dishes across the estate and Yumpingo were invaluable when launching our brand new concept YO! Kitchen, in Westfield White City & Dundrum early this month."

Gary Goodman, CEO of Yumpingo, comments;

“YO! is as a true innovation partner, harnessing the voice of their guest across their operations, including the grocery sector, which is incredibly exciting. During our competitive tender, the YO! team generated instant feedback from over 75% of tables, proof indeed that guests have always had a voice, just no easy way to share it.”

About Yumpingo

Yumpingo is a next-generation customer experience management platform that empowers hospitality teams to make high-impact decisions with unique clarity, confidence, and speed. By capturing live guest feedback across every dish, shift, server, location, and channel, Yumpingo enables brands to “get it right the first time” by delivering intuitive, powerful insights that drive specific and measurable improvements across their business. Leading brands including Nando’s, YO!, New World Trading Co, Burger & Lobster and The Restaurant Group, utilise Yumpingo to innovate their menus, maximise margins and empower front-line teams to execute their best food and service every day. Learn more at Yumpingo.com.

About YO!

Founded in 1997, YO! was the first to bring to the UK the concept of a Japanese ‘kaiten’ sushi bar that delivered food via a conveyor belt. Today, YO! has 97 restaurants worldwide; 81 owned and 16 franchised, serving over 7 million customers a year. YO! sources all its fish from reputable suppliers who share the same concerns with regards to environmental issues and sustainability of at-risk species through overfishing and the subsequent depletion of certain fish, and all YO! dishes are freshly prepared in their restaurants every day. YO! was acquired by Mayfair Equity Partners in November 2015.

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