The Restaurant Group’s Leisure Division leverages Yumpingo’s on & off-prem intelligence to optimize customer experiences across brands

2 min read
Sep 23, 2021 2:56:00 PM


The Yumpingo platform gives each brand a competitive edge as they operate with greater agility and impact than ever before

London, 23rd Sept 2021 – Yumpingo, the customer experience management platform for hospitality, has been selected by The Restaurant Group’s Leisure division, to drive optimal customer experiences throughout its Frankie and Benny’s, Chiquito, Coast to Coast, Est, Filling Station, and Firejacks brands. 

After a successful pilot in April, TRG’s Leisure division progressed its partnership with Yumpingo across all of its 126 sites. The move has fortified the group’s position as leaders in hospitality and innovation by leveraging the untapped intelligence of brand performance to optimize the customer experience. 

TRG’s Leisure division teams now receive over 2,000 live reviews per venue, per month, with Yumpingo’s proprietary One-Minute Smart Survey review process. The review is easily incorporated into any in-store and digital customer journey to collect a greater volume of insights that accurately define how operations are performing against guest expectations. 

“Yumpingo offers a solution to keep our frontline teams focused on the areas of improvement that will have the greatest impact. Receiving that level of insight with Yumpingo’s Smart Actions has already proven to drive action where it matters most,” said Jon Knight, managing director of leisure and concessions business. 

Yumpingo’s newly released Smart Actions, the prescriptive analytics component within the platform, builds a weekly game plan for GMs that helps them address critical guest feedback impacting the customer experience.

With this addition, GMs can confidently control the course of the week by working with the right teams on the right tasks that will drive the greatest impact. 

Gary Goodman, CEO and Founder of Yumpingo, commented;

It’s important to the entire team at Yumpingo that we understand new market challenges and priorities and adapt our solutions around that. The Smart Actions component of Yumpingo could not have come at a more critical time in the industry as restaurateurs face staffing and supply chain shortages. We are grateful to work with TRG’s Leisure division and provide their team with a new wave of insights that can change the course of how any operational function performs.”

About Yumpingo

Yumpingo is a next-generation customer experience management platform that empowers hospitality teams to make high-impact decisions with unique clarity, confidence, and speed. By capturing live guest feedback across every dish, shift, server, location, and channel, Yumpingo enables brands to “get it right the first time” by delivering intuitive, powerful insights that drive specific and measurable improvements across their business. Leading brands including Nando’s, YO!, New World Trading Co, Burger & Lobster and The Restaurant Group, utilise Yumpingo to innovate their menus, maximise margins and empower front-line teams to execute their best food and service every day. Learn more at

About The Restaurant Group 

The Restaurant Group plc operates approximately 400 restaurants and pub restaurants throughout the UK. Its principal trading brands are Wagamama, Frankie & Benny’s and Brunning & Price. It also operates a multi-brand Concessions business which trades principally in UK airports. In addition, the Wagamama business has a 20% stake in a JV operating six Wagamama restaurants in the US and over 50 franchise restaurants operating across a number of territories.

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