The power of asking the right questions

Feedback. It’s more than just a tool - it's the key to staying ahead. Traditional, qualitative surveys, often lengthy and collected long after the guest's experience, can mean your business reacts too slowly to make a difference. 

Learn more about our survey's customizable features and brand growth opportunities

Learn more about our survey's customizable features and brand growth opportunities

Constantly learn, constantly improve

A pulse survey is a short, in-the-moment guest survey collected right at the heart of the guest experience. This rapid engagement approach empowers operators to act quickly, constantly learn, and adapt faster than ever before.

At Yumpingo, our process focuses on constantly learning and constantly improving your surveys. By regularly evaluating if the questions in your surveys are delivering value, we can iterate, refine, and ensure feedback always drives meaningful change. 

This iterative mindset allows you to evolve in real-time, making feedback a powerful tool for real-time growth, not just a retrospective report.

The goal is to gather actionable insights that foster continuous improvement and fuel business growth. While data granularity is essential, having a large volume of feedback enables you to make confident, fast decisions. 

Review journeys designed to optimize

We’ve designed the Yumpingo review journey to ensure operators don’t have to compromise between the two. Our Guest Experience Drivers help customers pinpoint exactly which aspects of their experience could be improved. This provides greater flexibility in how you use your question slots to uncover:

• Areas where the team can enhance the guest experience to make it more memorable
• Opportunities for the team to boost spend per head
• Insights into customer demographics, decision drivers, and valuable market research

3 tips to ensure your questions deliver valuable data

1. Keep questions clear and objective

Avoid overly subjective or vague questions that can be open to interpretation. For example, “Was your dining experience enjoyable?” is too broad and could mean different things to different people. Instead, ask focused questions like, “Did your server check back to make sure that everything was to your satisfaction?” This is clear, easy to answer, and gives you specific data you can act on.

2. Create actionable insights

The primary goal of gathering feedback is to collect data that drives meaningful improvements in your business. Consider whether the responses you seek will lead to actionable outcomes. For instance, asking guests “Were you offered a dessert at the end of your meal?” can provide insights that help improve service quality while also providing the potential to increase check value.

3. Align with Business Goals

Ensure that your questions are closely aligned with your business goals. If you're considering diversifying into a new service style, such as delivery, you could ask questions like, "If we were to introduce a delivery service, would you be interested in using it?" This approach helps you understand whether there is an appetite for the new service and informs your decision-making process. Keep in mind that as your business priorities shift, your questions should evolve as well.

Ask the right guest survey questions

Guest feedback is invaluable, but the depth of insights hinges on the questions you pose. By asking the right questions, you pinpoint specific areas for improvement, foster guest satisfaction, and encourage repeat visits. The questions you choose can be game-changers. Crafting insightful inquiries not only enhances the guest experience but also fuels business growth, making it crucial to get them right.