Technology disruption in any industry ultimately has to be making professional processes easier, not more cluttered. So with tech breathing new life into many areas of hospitality (customer feedback, point-of-sale systems, CRM & marketing, customer payments, stock counts and staffing, to name just a few), we’ve all got to be in this together to make it really work.
Yumpingo is thrilled when we find other partners who are keen to integrate, and we’ve already done this with many of the main players in POS to make the lives of our customers easier.
We are delighted to have now completed our first CRM integration with Airship, an all-encompassing customer data management and broadcast platform. Customer email addresses collected after dining by Yumpingo are now auto-transferred via a secure API to populate your mailing list.
But this is where it gets exciting – along with their email address, the guest’s sentiment (how much they enjoyed their visit) – as determined by their Yumpingo reviews – is also transferred directly into Airship. For the first time, email campaigns can be run and targeted to users based on the sentiment of their last visit. That means our customers now have the ability to run targeted win-back campaigns for lapsed users or rewards for happy regulars.
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