Case Study

How Rosa Mexicano’s Menu Development Strategy Reduced Costs and Grew Guest Loyalty

Their Story

Since 1984, guests have flocked to Rosa Mexicano for an upscale dining experience that honors Mexican heritage and culinary traditions. In 2019, the brand implemented Yumpingo’s intelligent guest experience management platform to gain deeper insight into how guests feel about the brand. Yumpingo’s actionable insights have helped Rosa Mexicano develop menus more effectively, and control cost of goods sold, leading to a higher NPS and more happy guests.

Challenges

  • Lack of visibility into menu performance
  • Reliance only on sales data and customer reviews for menu insight
  • An absence of insights when making menu and pricing decisions

Solutions

  • Yumpingo Guest Experience Management

Results

  • More Happy Guests (%): 9.15
  • NPS Increase (Points): 8
  • Time Period (Months): 15
  • Number of Reviews: 66,731
  • Number of Locations: 6

Download this case study to see how you can get similar results:

“Yumpingo has changed the way we develop menus. Having guest sentiment insights to a dish level really helps to give us the confidence to continue with the things guests love and make decisive changes where needed.”

CHRIS WESTCOTT, PRESIDENT & CHIEF EXECUTIVE OFFICER, ROSA MEXICANO