Yard & Coop put customers at the heart of their decision-making process with Yumpingo.

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Happy Guests




“The aim is to give the customer the best experience possible."

Carl Morris, co-founder of Yard & Coop.

In the ever-evolving world of hospitality, businesses face an ongoing challenge: how to keep their offerings fresh, relevant, and aligned with customer expectations. Yard & Coop, a Manchester-based restaurant specializing in buttermilk fried chicken, understands this challenge all too well. Founded by Carl Morris and Laura Morris, Yard & Coop embarked on a journey to create something unique and memorable in the bustling restaurant scene.

Yard & Coop successfully leveraged their customer feedback, with the help of Yumpingo, to make informed decisions that continue to drive their business forward.

Navigating economic challenges

Yard & Coop have faced numerous challenges, including rising energy costs, increased staff expenses, and disruptions in the supply chain. These could have severely impacted their profitability if not managed carefully. Yumpingo played a crucial role in helping them navigate those challenges by providing insights into pricing and portion size adjustments without compromising quality.

“The real benefit is that we're making the right decisions.” said Carl Morris.

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Turning customer feedback into insight

Yumpingo became Yard & Coop's trusted service for capturing and analyzing customer feedback. They used Yumpingo to gather opinions on their dishes every day, helping them understand how each item performed in real time.

The service enabled them to evaluate various aspects of the dining experience, such as taste, quality, pricing, and more, to deliver unprecedented levels of data. What sets Yumpingo apart is its ability to bring all those data points into one central dashboard, providing a comprehensive view of customer sentiment.

The challenge of staying relevant

Carl acknowledged the constant challenge of adapting to meet customer expectations in the hospitality industry. “The challenge was not just about keeping up with trends but also staying ahead in an increasingly competitive market. The key is keeping the customer at the centre of every decision.”

Bringing the customer into the boardroom

In an era where customer opinions are scattered across various platforms, it's crucial to have a single source of feedback. Yard & Coop turned to Yumpingo to streamline this process, allowing them to make informed, rapid decisions.

Carl's philosophy is simple but effective: "It's a bit cheesy, but I've used it for decades - bring the customer into the room where the big decisions are made."

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The power of transparency

One of the notable advantages of Yumpingo is its ability to ask about each individual guests' unique experience. Every customer has the opportunity to provide feedback by rating each dish on their order. This extends beyond the individual diner's feedback; it offered a collective voice that influenced Yard and Coop's decision-making processes.

Empowering the team

Yumpingo not only facilitates decision-making at the management level but also empowers the entire team. Carl explained that Yard & Coop made the guest feedback results visible to the kitchen staff in real time. This created an opportunity for dialogue between the front-of-house and kitchen teams, promoting collaboration and continuous improvement.


In the competitive world of hospitality, staying relevant and meeting customer expectations are ongoing challenges. Yard & Coop's journey serves as an example of how a restaurant can thrive by putting the customer at the heart of every decision. With Yumpingo as their trusted partner, Yard & Coop successfully turned customer feedback into actionable insights, ensuring their offerings continue to delight diners and make their business stand out in a crowded market.

Carl Morris summed it up perfectly: "The aim here is not financial. The aim here is to give the customer the best experience possible."

About Yard & Coop

Yard & Coop are a casual dining restaurant concept centred around the highest quality buttermilk fried chicken and customer experience.

Yard & Coop is all about serving up proper fried chicken with tasty sides, classic cocktails and craft beers, and having a damn good time doing it.

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