I often talk to our customers about how Yumpingo’s insights give them a winning blend of data and heart — guiding teams to create unique, high-impact experiences that make a difference for both guests and the bottom line. But that’s just talk if you can’t turn it into noticeable growth to your bottom line.
So I took a dive into our research data and pulled together some useful tips that you can put into action starting today.
Meet the team: Matt Loveridge, Customer Success Manager
"Upselling cocktails and spirits brings impressive results, with a 39% and 113% respectively." - Matt Loveridge
Analyze and identify
Working with Yumpingo clients, our team identified high-impact upselling opportunities that increased the average spend per guest. We achieved this by analyzing their service touchpoint data (including where brands offered drinks and appetizers, or promoted dessert).
For instance, simply offering additional drinks during a visit can increase the average bill by US$4.39 or 6.8%—a small but significant boost that builds revenue and enhances the guest experience.
Key Opportunities for Upselling
A few well-timed offers can make a real difference. Using Yumpingo’s data to find those specific interactions that can lift revenue and guest satisfaction alike, I’ve set out below some of them that you could start applying now.
Desserts, Coffee, or Tea
Prompting guests with a dessert or coffee offer towards the end of their meal can add US$13.11 (or 20.4%) to the average check. Dessert orders peak in the evening, so knowing the optimal timing helps increase the likelihood of acceptance.
Drinks and Nibbles to Start
Offering drinks and appetizers early in the meal enhances the dining experience and can raise the average bill by US$4.97. Adding nibbles as an option, for instance, helps boost initial spend while encouraging guests to enjoy a relaxed start to their meal.
Drinks Upselling Throughout the Visit
Yumpingo’s data shows a clear increase in revenue when additional drinks are suggested as the meal progresses. For example, upselling cocktails and spirits brings impressive results, with cocktails showing a 39% increase and spirits a remarkable 113% when proactively offered. These well-placed drink suggestions enhance the guest experience and contribute meaningfully to the overall spend and can make a dramatic improvement to your NPS.
Informed Decisions, Better Service Flow
Yumpingo’s data gives managers clear, actionable insights to optimize service flow in real-time. Equipped with the knowledge of high-potential upsells, such as additional drinks, teams can confidently suggest items that align with guests’ preferences while driving revenue growth.
Elevating Guest Experience with Attentive Service
Beyond revenue, Yumpingo helps hospitality brands enhance customer satisfaction. By implementing Yumpingo’s insights on drink upsells and attentive service touchpoints, brands foster loyalty and build a sense of connection that keeps guests returning. Whether through upselling or simply offering thoughtful options, personalized service creates a lasting impression that resonates with guests.
Data-Driven Service for Long-Term Success
Yumpingo empowers hospitality teams to make each interaction with guests count, converting routine visits into memorable experiences. By embedding real-time data into daily service, brands can humanize their approach to revenue-building, fostering an environment where guests feel valued. Each dining experience becomes an opportunity to build loyalty, increase satisfaction, and, ultimately, grow revenue.
Want to explore more opportunities? Get in touch.
We’re constantly uncovering new opportunities for brands to increase profits, because we match guest feedback with our industry research. If you’d like to explore more, then drop me an email at CS@umpingo.com, or contact me on LinkedIn.
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