4 Ways Smart Actions Can Help Futureproof Restaurants

4 min read
Dec 13, 2023 9:50:12 AM

Female restaurant manager talking to five of her staff.

The restaurant industry is always evolving. What people prefer to drink or eat constantly evolves (or even goes retro on occasion).  

Takeout or deliveries used to be something only restaurants with staffed drivers could offer. Even granular details like the average time of a sit-down meal has changed.

While it’s good to keep up-to-date with trends, you shouldn’t be spending all of your time second-guessing what’s popular, when it’s popular and, more importantly, why.

 Yumpingo’s Smart Actions helps you discover your most popular dishes, your busiest days and time of the week, month or year, as well as some simple and effective ways to adapt your menu or dishes.

This will help you significantly improve processes within your restaurant, so you can focus on the ones that deliver better guest experiences and improve or remove those that detract from customers leaving positive feedback that increases your restaurant’s reputation.

If you’re looking for tips on how you can futureproof your restaurant, this blog will explore 4 ways Smart Actions can help you do just that.

Getting it right the first time

When your restaurants use Smart Actions, it allows you to get changes right the first time. 

We give you structured feedback from the guest sentiment feedback we collect to provide your teams with actionable plans that help you make effective decisions across your business.                                          

Yumpingo’s Smart Actions help restaurants:

  • Understand the ‘why’ - Our algorithms identify key factors driving and impacting your customer experience, helping you find simple ways to drive customer satisfaction.
  • Identify critical execution issues - Discover the areas for improvement and how to solve them.
  • Transform guest experiences - Managers and their team can work on solving issues within a specific time frame to improve customer experiences. 

We also share weekly reports to help the team be as proactive as possible with their feedback and make long-lasting positive changes. 

How to use Smart Actions effectively

Smart Actions can be highly beneficial for restaurants, but how can you effectively use the information it gives you?

1. Make the most of customer feedback

Gathering customer feedback allows you to tailor your restaurant to give diners more of what they like and less of what they don’t.

Because we collect more guest sentiment feedback than is possible using online review sites, we have a larger pool of data to analyze and start building insights from.

Quantity is nothing without intelligent application though. Using customer feedback effectively allows you to make data-driven decisions that are going to provide better experiences for your customers. The feedback can be used to improve overall menu design, individual dishes and boost the quality of service. This helps you attract and retain new customers, allowing you to build a loyal customer base.

Customer feedback is an excellent way to identify:

  • The quality of the menu - Customer feedback allows you to understand which dishes are performing well or not. This, paired with Smart Actions helps you identify which dishes need improving or completely removing from the menu.
  • Your busiest periods - Our software helps you identify the busiest periods in the day, week, month and year. This helps you prepare for busier shifts by having enough people working and buying and preparing the right amount of food.
  • Wait times - This can be a common point of irritation for customers. we help you identify whether service in your restaurants is up to speed or whether it’s contributing toward dissatisfied customer levels.

2. Turn raw data into valuable insights

While it’s great to have data to hand to help you make informed business decisions, the amount of data can feel neverending and overwhelming. However, with our Smart Actions, we remove the need for you to filter through hundreds of thousands of customer feedback forms. Instead, we provide you with the three top things you need to work on to improve your NPS and sentiment scores.

3. Understand where improvement is needed

Making changes to your business no longer needs to be feared.  Smart Actions data is collected from your customer’s feedback that they want to provide to you. That means changes made as a result of guest sentiment insights are more likely to be successful because they’re based on what customers are looking for from your business. 

Why? Because we see from the huge amount of feedback that we collect from multiple brands, that the people who make the effort to fill in a survey for you, want you to succeed. They aren’t just venting their anger, as a result of a single poor event. (Although you may get some of that as well!) But even filling out our short 1-minute survey engages people's critical thinking so the feedback they provide helps you build a substantial and actionable set of objectives, as a result of our Smart Actions. 

That’s why, for example, changes could be made to things like your menu design, dishes that are performing poorly or a recurring service issue. And you know they’re valid changes, not just guesses or hunches.

4. Identify new revenue streams

By using the full effect of Smart Actions, restaurants can keep an eye on any potential opportunities to add new revenue streams like offering takeaway or delivery options.

Smart Actions will help you improve current business processes, and also create opportunities to introduce new ways to boost customer experience and profit levels. This, paired with making data-driven improvements, can help you withstand what the future throws at you.

So if you’re looking to improve your customer experience and future-proof your restaurant, get in touch with Yumpingo today, to see how we can help.

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