Case Study

A single data-driven change delivers 6X ROI for Rosa’s Thai Cafe

Their Story

Rosa’s Thai Cafe proudly boasts the phrase “born in the east, raised in the east end”, serving modern thai food to customers across 29 locations throughout England. But most importantly, they put their team at the heart of everything they do. For this growing brand, it’s critical to their success to keep each venue consistently buzzing with guests and have team members proud of the work they do every day, every shift, every location.

 

Challenges

  • Lack of visibility into menu performance
    Inconsistent service execution across sites
    Reliant on subjective decision-making based on ‘gut-feel’

Solutions

  • Guest Experience Management

Results

  • Net sales increase: 5%
  • Increase in unit sales of price-reduced dishes compared to +2% on rest of menu: 13%
  • More guests ordering from both starters and sides: 7%
  • Increase of customers’ perceived value of price-reduced dishes: 16%
  • Additional drink sales revenue: 5%

Download this case study to see how you can get similar results:

“Yumpingo isn’t just giving us data, it’s highlighting actionable insights and paying for itself many times over. We wouldn’t go back to making decisions without it.”

GAVIN ADAIR, MANAGING DIRECTOR AT ROSA’S THAI CAFE